Services
Analytics, Tracking & CRM
Know where every lead came from, make sure none goes unanswered, and report on the same numbers every month.
The business problem
When measurement is added last, the numbers never agree. The ad platform claims more conversions than the inbox contains, leads arrive by WhatsApp, LINE, phone and form with no shared record, and decisions about budget end up being made on opinion.
What Digital Momentum Does
We agree what counts as a lead before anything is installed, then implement measurement to match that definition. Every enquiry channel is instrumented, server-side signals are used where the browser is unreliable, and leads land in one place with their source attached. Reporting uses the same definitions every month, so trends mean something.
What is included
- Measurement plan: an agreed definition of a lead and a conversion
- Google Analytics 4 configuration and event design
- Google Tag Manager container build and governance
- Meta Pixel and Conversions API, including server-side events
- WhatsApp, LINE, phone and form conversion tracking
- UTM and campaign source capture through to the CRM record
- CRM and lead-management integration
- Automated follow-up, routing and notification workflows
- Consent handling and a tracking setup that can pass legal review
- A single monthly report both marketing and management can read
Questions
Common questions
What businesses usually want to know before committing to this part of the work.
What does tracking and CRM work actually involve?
It involves making every enquiry countable and traceable back to what produced it: analytics and conversion tracking set up against agreed definitions, lead capture from forms, WhatsApp, LINE and phone brought into one record, source data carried into the CRM, and reporting that reads the pipeline backwards to the campaign that started it.
Why does tracking matter if the ads are already working?
Without tracking, a business knows its total result but not which half of the spend produced it, so the only available decisions are to spend more or to stop. Tracking turns that into a choice between specific campaigns, audiences and offers. It is also what makes reporting arguable in a useful way, because marketing and sales are reading the same numbers.
How does Digital Momentum handle consent and data privacy in tracking?
Measurement is set up so that analytics and marketing tags load only after a visitor has given consent, and so that the data collected is limited to what the agreed reporting actually needs. Thai businesses are subject to the Personal Data Protection Act, and how a site collects, stores and uses enquiry data is part of the scope rather than an afterthought.
Ready to build a stronger growth system?
Tell us where your business is today and what you want to achieve. We will review the opportunity and recommend the right next step.