Services
Meta Ads: Facebook & Instagram Advertising in Phuket and across Thailand
Facebook and Instagram campaigns that reach the right people before they start searching, with creative made for the feed and enquiries from forms and messages tracked.
The business problem
Meta is where a Phuket business reaches people who are not searching yet: a traveller planning next season, a resident who has not thought about a new clinic, an investor browsing property from abroad. The common failures are predictable. Boosted posts are optimised for likes rather than enquiries, one audience is used for Thai and international customers alike, creative made for a brochure is reused in Stories without being adapted, and messages from ads wait in a Page inbox for hours. The account reports reach and engagement, and nobody can say what it sold.
What Digital Momentum Does
We choose the campaign objective from the business result, for example leads, messages, bookings or website conversions. Awareness and reach campaigns are best used deliberately, for a launch or a season opening, rather than by default. Thai and international customers are built as separate campaigns with their own language and creative, and remarketing reaches people who have visited the site, watched a video or sent a message before.
Creative is produced for the placement it runs in: vertical video for Reels and Stories, square and portrait images for the feed, and enough variations for the delivery system to test. Where we also handle photography and video, ad creative can come from the same shoot as the website and social content, rather than from stock imagery.
Meta Pixel and the Conversions API can be set up so that enquiries are still recorded when a browser blocks tracking, and where ads open Messenger, Instagram Direct or WhatsApp, the conversations they start can be counted as leads once they meet an agreed definition. Budget is reviewed against cost per qualified enquiry, and creative is refreshed when the data shows performance declining rather than on a fixed schedule.
What is included
- Campaign objectives chosen from the business result you need
- Facebook and Instagram campaign build and management in Meta Ads Manager
- Separate campaigns for Thai and international audiences, where both matter
- Options including lead form, message or website-conversion campaigns, chosen to suit the goal
- Remarketing to site visitors, video viewers and past enquirers, where suitable
- Ad creative sized for feed, Stories and Reels
- Ad copy in English and Thai
- Meta Pixel and Conversions API setup
- Creative testing and refresh based on results
- Reporting on enquiries, cost per qualified enquiry and spend
How to start
Free consultation
Tell us about the business, the goal and what is already running, by the form, WhatsApp, LINE, phone or email, in English or Thai.
Review and recommendation
We can review your current ads, website, content and tracking, and recommend what to prioritise and what can wait.
Written scope
The work, channels, measurement and reporting are set out in a written agreement, with media spend listed separately from our fees.
Launch and review
Campaigns and content go live with tracking in place where possible, and results are reviewed against the goal agreed at the start.
Questions
Common questions
What businesses usually want to know before committing to this part of the work.
Yes. Digital Momentum is a Phuket-based digital marketing agency that plans and manages Meta Ads campaigns on Facebook and Instagram. Thai and international audiences can run as separate campaigns with their own creative, and leads from forms and messages are tracked against an agreed definition.
No. Boosting a post from a Page offers a narrow set of goals and targeting and is usually optimised for engagement. Campaigns built in Meta Ads Manager can be optimised for leads, messages or website conversions, can separate audiences by language and market, can test several creatives against each other, and can use remarketing. That is where a campaign aimed at enquiries should be built.
Conversations that start from an ad in Messenger, Instagram Direct or WhatsApp are counted as leads once they meet the definition agreed at the start, for example a question about dates or prices rather than a one-word greeting. LINE is not a Meta ad destination, so clicks to LINE are tracked through the website or link the ad sends people to. Every channel is reported against the same definition.
It depends on the size of the audience, the market and season being targeted, and what a customer is worth. Digital Momentum starts with a budget large enough for each campaign to produce readable results, reviews it against cost per qualified enquiry, and states media spend separately from the management fee.
Ready to Get More Customers?
Tell us about your business and we will show you where the opportunity is.